Monday, March 22, 2010

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MIART 2010
in Milan March 26 to 29 the 15th edition
the International Exhibition of Modern and Contemporary Art with important news


It will take 26 to 29 March 2010 (opening March 25) the fifteenth MiArt, International Exhibition of Modern and Contemporary Art in Milan in the halls of citizens fieramilanocity . Major premise in the definition of the new edition is the quality already established in the last edition and firmly pursued for future editions through a careful selection and consistent. Goal MiArt, in fact, is its placement among the most important art fairs in the world. Continues, in this sense, the specific work of Alexander Cappello, Director of MiArt that since his arrival in 2008 initiated a radical change of the event. "Focusing on the art market: it was my goal when I said, and was commissioned a year later, thanks the excellent results in 2009, the goal remains the same. MiArt is making a change of course, with the rigid selection of galleries of proven reliability and prestige. MiArt must be synonymous with artistic excellence, a privileged place of cultural encounters, place of strategic trade. The fair, in my opinion, are the most neutral territory for the art market: this is where the industry come together, creating competition among them, which is crucial to ensure fair prices away from excessive speculation and often unjustified. These guarantees, already last year at a time when the global crisis had hit the art market, had caused MiArt generated a turnover of over € 8 million. I have no doubt that quality is the best guarantee for an investment safe and this is the way we decided to walk the last edition, which covers MiArt in 2010 leading to the top of the galleries a selection of Italian and foreign companies. For the future we will devote much abroad, but strong core of the important Italian who is believing in MiArt and that on this show is aiming for its visibility and its business. Raising the quality of the exhibitors about the show and bring together a considerable number of major Italian and international collectors are our passport to future issues, "said Cappello.
Confirmed for 2010 Giacinto Di Pietrantonio, curator of the sector Contemporary, Kathy Williams curator of Modern section. They are joined, in 2010, three new figures: George Verzotti, which has been entrusted with the guardianship of the catalog, which will Milovan Farronato MiArt Talk, the program of conferences and round tables at the fair and Francesca Ceccarelli , head of the VIP program.
renovated, compared to 2009, including the Advisory Committee, composed of dealers Marco Altavilla, Emi Fontana, Paola Guadagnino Epicarmo Invernizzi, Francesca Minini, Mauro Nicoletti, Lorcan O'Neill, Mario Pieroni, Mimmo Scognamiglio Giulio Tega.
New names for the Honorary Committee composed of people who, in different ways, support and promote the arts: Flavio Albanian, Corrado Belda, Daniel Bosser, Pierluigi Cerri, Paolo Consolandi, Lieven DeClerk, Ernesto Esposito, Giorgio Fasol, Alessandro Mendini, Giovanni Puglisi, Patrizia Sandretto Re Rebaudengo.
Rich the book of special events that characterize MiArt 2010. Mirages confirmed, the path of contemporary art in the city promoted by the Department of MiArt and furnishings, Urban Décor EnjoyMiArt and the City of Milan, a major happening for the public and the city.

MiArt 2010
Date: 26 to 29 March 2010 Opening: Thursday, March 25, at the invitation
Place : fieramilanocity, Milan, Pad. 3-4
Secretariat: MiArt, via Varese, 76 - 20156 Milano
Telephone + 39 02 48550312 / Fax +39 024855042 - e-mail miart@fmi.it - www.miart.it

MIART 2010
from 26 to 29 March in Milan the 15th edition of the International Modern and Contemporary Art Fair holds some important novelties in store

The fifteenth edition of MiArt – Milan’s International Fair of Modern and Contemporary Art – will take place from 26 to 29 March 2010 (inauguration on 25 March), in the city’s trade fair pole of fieramilanocity. The first and most important thing to be said about the new edition is that the high quality standards characterising the last edition will be relentlessly pursued in the future, through a scrupulous and coherent selection. Indeed, the constant objective of MiArt is to maintain its positioning as one of the world’s premium art shows. It is in this direction that Alessandro Cappello has been determinedly working ever since his arrival in 2009, when he brought a radical change to the exhibition. “Ever since I was given this commitment, it has been my declared objective to focus on the excellence of the art market and, one year later, encouraged by the excellent results achieved in 2009, my objective remains unchanged. MiArt has undertaken a change of route, with its strict selection of galleries of proven reliability and prestige. MiArt must be synonymous of artistic excellence, a privileged forum for cultural gatherings and a strategic marketplace for doing business. Trade fairs, in my opinion, are the most neutral ground for the art market: it is here that trade operators meet up and enter into competition with one another, a fundamental condition for guaranteeing fair prices that are unconditioned by excessive and often unjustified speculation. Starting from the last edition, at a time when the global crisis had also affected the art market, these safeguarding factors allowed MiArt to generate a sales turnover of more than 8 million Euros. I have no doubt about it: quality is the best possible assurance for a safe investment, and this is the road we decided to go down at the last edition, and which we shall continue to follow in 2010, by bringing the top Italian galleries to MiArt, along with a selection from abroad. As far as the future is concerned, we shall also be focusing our sights a great deal on the overseas market, while backed up by an important Italian nucleus that believes in MiArt and which depends on this exhibition to obtain the necessary exposure and business opportunities. Our strategy for the coming editions is to raise the standard of exhibitors and attract a considerable number of great Italian and international collectors to the fair”, declares Cappello.
Giacinto Di Pietrantonio, curator of the Contemporary sector and Donatella Volontè, curator of the Modern sector, have both been confirmed for 2010. They will be joined by three new figures for the 2010 edition. These are Giorgio Verzotti, who has been entrusted with the catologue, Milovan Farronato who will handle MiArt Talk, the programme of congresses and round tables to be held within the fair, and Francesca Ceccarelli who will be responsible for the VIP programme.
The advisory committee has been completely renewed since 2009. Its members are the gallery owners Marco Altavilla, Emi Fontana, Paola Guadagnino, Epicarmo Invernizzi, Francesca Minini, Mauro Nicoletti, Lorcan O’Neill, Mario Pieroni, Mimmo Scognamiglio and Giulio Tega.
Some new names also appear on the Honours Committee, which is made up of figures who support and Promote the arts with Various ways and means clustering: Flavio Albanian, Corrado Belda, Daniel Bosser, Pierluigi Cerri, Paolo Consolandi, Lieven DeClerk, Ernesto Esposito, Giorgio Fasol, Alessandro Mendini, Giovanni Puglisi and Patrizia Sandretto Re Rebaudengo.
An enticing program of special events will give added zest to MiArt 2010. A new edition of Mirages Has Been Confirmed, this Being the contemporary art trail set up in town and Promoted by MiArt, together with the Urban Decoration and Public Parks Department of the Milan Municipality, and Enjoy MiArt, a great happening for the city and the general public.

MiArt 2010
Dates: 26-29 March 2010 Inauguration: Thursday 25 March, invitations only
Location: fieramilanocity, Milan, Halls 3-4
Organising Bureau: MiArt - Reviews SpA, Via Varese, 76 - 20156 Milano

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